Collection: The Effortless Edit 💖

Less is more — and we’re here for it.

Introducing The Effortless Edit, your new capsule of elevated basics, soft neutrals, and chic, minimal silhouettes. Inspired by the clean girl vibe — think fresh white tops, crisp co-ords, flowy linen sets, and easy-breezy staples you’ll live in all season.

It’s polished but relaxed, simple but luxe. Made for iced coffees, errands in the city, and golden hour selfies. Just add slick hair, dewy skin, and your favourite everyday jewelry — done. 🤍✨

Curated for the girls who make it look easy.

#CoolBabes #CleanGirlAesthetic